As interest in men’s sexual wellness has grown, so has the appeal of non-surgical “rejuvenation” programs that promise to restore performance and sensation. The Penile Rejuvenation Program is a customized, in-office approach that combines several regenerative and energy-based therapies aimed at supporting blood flow and tissue health. It’s important to be clear from the start: many of these component therapies are still emerging and not FDA-approved for sexual function, and Dr. Justin Houman approaches them with both genuine interest and honest caution.
Dr. Justin Houman is a board-certified urologist, Fellow of the American College of Surgeons, and Assistant Professor of Urology at Cedars-Sinai Medical Center, fellowship-trained in male reproductive and sexual medicine at UCLA. Featured in national media including the New York Post and Men’s Health for his work in men’s sexual health, he is known for an evidence-first approach — which means presenting these therapies with clear expectations rather than overstated promises.
I was sent to Dr. Houman from another Urologist that was pretty confused about my situation. Dr. Houman’s team scheduled me quickly, and once we met, Dr. Houman took action immediately. He has a great team that is very nice. He is very personable, listens, jumps right into the trenches, explains everything, and is very responsive. I love working with Dr. Houman, definitely the best Doctor I’ve had!
What Is the Penile Rejuvenation Program?
The Penile Rejuvenation Program is a non-surgical, in-office treatment plan customized to each patient’s goals. Rather than a single procedure, it brings together complementary therapies intended to support penile blood flow, tissue health, and sexual function. Because the program is tailored, its exact components depend on your evaluation, your goals, and an honest discussion of which therapies are appropriate for your situation.
What the Program May Include
Depending on your evaluation, the program may combine emerging regenerative therapies with established medical care:
- Low-Intensity Shockwave Therapy: Acoustic-wave treatment studied for its potential to support blood flow — explored in more detail on the shockwave therapy for ED page.
- Platelet-Rich Plasma (PRP): Sometimes called the P-Shot, this uses a concentration of a patient’s own platelets, based on the theory that growth factors may aid tissue health.
- Medical and Lifestyle Optimization: Addressing hormones, circulation, and lifestyle factors that genuinely influence sexual function.
It is essential to understand that the regenerative components — including shockwave therapy and PRP — are currently considered investigational or experimental for erectile and sexual function and are not FDA-approved for these uses. Dr. Houman will explain exactly what each therapy can and cannot be expected to do.
What the Evidence Shows
Honesty matters most here. Some early studies of these regenerative therapies are encouraging, particularly for blood-flow-related concerns, but the overall evidence remains limited, protocols are not standardized, and long-term outcomes are not well established. These treatments are best understood as promising but unproven, which is why Dr. Houman frames the program around realistic expectations and never markets it as a guaranteed or “proven” solution. For many men, established, evidence-based treatments remain the most reliable starting point.
Is the Penile Rejuvenation Program Right for You?
The program may appeal to men interested in non-surgical options for performance, sensation, or age-related changes, especially those curious about regenerative approaches. That said, proven treatments — outlined on the erectile dysfunction treatment page — are usually considered first. A thorough evaluation helps determine whether a rejuvenation approach is a reasonable option for you or whether a more established treatment would serve you better.
What to Expect
The program typically involves multiple treatment sessions, each lasting roughly 30 to 45 minutes, performed comfortably in the office with minimal downtime. Most men resume normal activities right away, and any benefits tend to develop gradually over the course of treatment. Because results vary and the therapies are still emerging, Dr. Houman sets clear expectations up front and adjusts the plan based on your response.
Frequently Asked Questions About Penile Rejuvenation
-
It’s customized, but it may combine emerging regenerative treatments such as low-intensity shockwave therapy and platelet-rich plasma (PRP), along with medical and lifestyle optimization.
-
No — the regenerative components, including shockwave and PRP, are considered investigational or experimental for sexual function and are not FDA-approved for these uses, so realistic expectations are essential.
-
Some early studies are encouraging, particularly for blood-flow-related concerns, but high-quality evidence is still limited and results vary; Dr. Houman discusses what the science does and doesn’t support.
-
No — the program is non-surgical and performed in-office, typically across multiple sessions with minimal downtime.
-
Men interested in non-surgical options for performance, sensation, or age-related changes may be candidates, though established treatments are usually considered first.
-
The treatments are generally well tolerated, but as with any emerging therapy, Dr. Houman reviews the potential risks and the limits of current evidence before you begin.
Why Choose Dr. Houman for Penile Rejuvenation in Los Angeles
- Evidence-First Counsel: Honest guidance on what rejuvenation therapies can realistically offer.
- Subspecialty Sexual Medicine Training: Fellowship-trained expertise behind every recommendation.
- Customized, Not One-Size-Fits-All: A program tailored to your evaluation and goals.
- Complete Context: Regenerative options weighed against established, proven treatments.
Meet Dr. Houman
Expert in Men’s Health with Tower Urology and Cedars Sinai
Dr. Justin Houman, MD, FACS is a board-certified urologist and fellowship-trained microsurgeon at Tower Urology, Cedars-Sinai Medical Center in Los Angeles. His subspecialty training in male reproductive medicine and microsurgery is held by fewer than 2% of practicing urologists in the United States.
His clinical focus is narrow by design. Varicoceles, chronic testicular pain, male infertility, vasectomy, testosterone optimization, erectile dysfunction, penile implant surgery, and Peyronie’s disease are not add-on services here. They are the practice. Patients travel from across the country and internationally for procedures, particularly microsurgical varicocelectomy, spermatic cord denervation, and inflatable penile implant surgery, that require a level of subspecialty training and surgical volume most urology practices do not have.
Penile Rejuvenation in Los Angeles
If you’re curious about non-surgical approaches to men’s sexual wellness, you deserve a clear, honest assessment of what they can and can’t do. Dr. Houman offers candid, customized consultations for men across Los Angeles and Southern California, helping you weigh emerging options alongside established treatments. Contact the Los Angeles office to schedule a consultation and explore what makes sense for your goals.
